Improving your blog is not about changing who you are. Keep reading for five key ways to improve your blog and grow it faster.
Are you having a tough time getting readers to visit your blog? Most of the Internet is in the same boat, as it turns out.
91% of websites receive no traffic from Google of any kind. Seeing as Google is the world’s largest search engine, that could mean that your blog remains invisible.
Your blog doesn’t have to be condemned to a fate of anonymity, though. All you have to do is learn to improve your blog.
Here are five quick, practical tips to help you get started.
1. Learn the Basics of SEO
If you have a blog, you may already have a passing familiarity with search engine optimization (SEO).
But don’t pass it off as a bunch of technical jargon. SEO is one of the most important tools you can use to grow your blog.
With that said, SEO is a remarkably complex field that experts spend years studying. It’s understandable that you won’t be able to master the ins and outs of SEO in a few weeks.
For now, try and focus on the basics.
Learn the rules for keyword implementation and link building.
2. Consult Experts
On the other hand, you may be so hard-pressed for time and would rather not bother learning about SEO in the first place.
There’s still another option that can help your blog generate more traffic: Outsourcing.
If you have the money for it, look into consulting with an SEO firm who has knowledge about your niche.
Plumber SEO is a lot different than business-to-business SEO, after all.
Having someone who understands your industry can help you get the most bang for your buck.
3. Rework Your Website
Designing your blog’s site is one of the toughest parts of growing your business. After all, web design is inherently subjective.
Not so fast. There’s a lot more at stake than choosing the right color.
The trouble can begin before your audience even reaches your blog posts. If your site takes more than three seconds to load, you’ll lose up to 40% of your potential traffic.
Once they’re on your homepage, keep readers engaged with a clean, simple layout that clearly identifies menus, pages, and posts.
4. Change up Your Topics Strategy
Your blog is the perfect place to share your ideas with the world.
But are you sure that you’re making the kind of content audiences want to engage with?
Check in with your website’s analytics as often as possible to find out. This feedback should tell you what is and isn’t working for your audience.
That way, you can better tailor your topics to the kinds of things your audience is known to care about.
5. Schedule Your Posts in Advance
Growing your blog requires some serious discipline. You’ll need to crank out content faster than the speed of light to keep up with your competition.
If you can’t seem to publish content fast enough, we have a fun workaround that may help.
Write your posts in batches, then schedule them to publish at a later date.
That way your audience knows they can count on you for great content on a regular basis and you won’t lose your mind writing blog posts 24/7.
Improve Your Blog in Five Easy Steps
You want success in the blogosphere. And sometimes, that means making the effort to improve your blog.
Though it may take some time, effort, and research on your part, you can rest assured that it’s worth your hard work.
For more great content like this, make sure to keep checking back with our blog!