Are you just getting started with a social media marketing strategy for your business? Are you looking for ways to measure and improve your social efforts?
You’ll find a 12-step guide to achieving success on social media marketing in this infographic.
Here’s a quick summary of the steps:
- Research and know your audience
Use Google Analytics to see
what are your best performing
- Pick your social platforms
There are only so many hours
in a day, pick your battles.
- Pick your KPIs
Unique Visits, Bounce Rates,
Page Views, Social Sharing,
Leads, Sales are just a few you
- Write a social media playbook
Make your plan but make sure to review
every quarter and adjust as needed.
- Align your company around your plan
Make it all transparent for all companies
so everyone is accountable.
- Put aside an hour each week to schedule posts
When you hear breaking news in your
the industry might be a good idea to adjust
- Create a content bank
Use Evernote or Wunderlist to keep
track as it syncs all platforms and you
can also easily share with others.
- Post relevant content
Use Google Alerts to get the latest news.
- Treat all social channels separately
Also, remember that each site has differed-
ideal image sizes.
- Assign someone as a customer service representative
This just depends on your company
structure and resources.
A monthly report is fine for most
companies to analyze their position.
When A/B testing, make sure your
content sticks with your overall