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Are you just getting started with a social media marketing strategy for your business? Are you looking for ways to measure and improve your social efforts?

You’ll find a 12-step guide to achieving success on social media marketing in this infographic.

Here’s a quick summary of the steps:

  • Research and know your audience

Use Google Analytics to see
what are your best performing

  • Pick your social platforms

There are only so many hours
in a day, pick your battles.

  • Pick your KPIs

Unique Visits, Bounce Rates,
Page Views, Social Sharing,
Leads, Sales are just a few you
can use.

  • Write a social media playbook

Make your plan but make sure to review
 every quarter and adjust as needed.

  • Align your company around your plan

Make it all transparent for all companies
so everyone is accountable.

  • Put aside an hour each week to schedule posts

When you hear breaking news in your
the industry might be a good idea to adjust
your schedule.

  • Create a content bank

Use Evernote or Wunderlist to keep
track as it syncs all platforms and you
can also easily share with others.

  • Post relevant content

Use Google Alerts to get the latest news.

  • Treat all social channels separately

Also, remember that each site has differed-
ideal image sizes.

  • Assign someone as a customer service representative

This just depends on your company
structure and resources.

  • Reporting

A monthly report is fine for most
companies to analyze their position.

  • Reanalyze

When A/B testing, make sure your
content sticks with your overall
marketing goals.